Despite the fact that BMW’s automobile sales were down from 2017, their two-wheeler brand, BMW Motorrad, outperformed the industry with the best-ever sales of 5,191 units.
BMW Group India sold 8,876 automobiles in January-December 2021 (including BMW 8,236 units and Mini 640 units), marking a 34 percent year-on-year (YoY) increase. This is the “most growth it has witnessed in a decade,” according to the company. The statistics, however, were lower than what the company had accomplished in recent years. In 2021, BMW Motorrad, a two-wheeler company, resisted the trend by increasing sales to 5,191 units.
- BMW India sold 8,236 units, while Mini India sold 640 cars in 2021
- With 5,191 units sold, BMW Motorrad saw a 103 percent annual growth
- BMW car sales still lower than 2017 numbers
BMW’s automobile sales are on the rise
BMW India saw a 35 percent boost in sales last year, with 8,236 vehicles sold, after a poor 2020. Despite the improvement, due to the pandemic’s ongoing impact and the semiconductor issue, 2021 sales were lower than even 2017 figures. BMW sold 9,379 cars (+25 percent YoY) in 2017, 10,405 cars (+11 percent YoY) in 2018, and 9,000 cars (-14 percent YoY) in 2018.
Mini India discovered a similar pattern. In 2017, it sold 421 cars (+17 percent YoY), 700 cars (+66 percent YoY), and 641 cars (-8 percent YoY) in 2018, and 641 cars (-8 percent YoY) in 2019. COVID-related lockdowns cut sales by 20% in 2020 (to 512 vehicles), but they rebounded by 25% the following year (to 640 units). Mini failed to beat its previous year’s record in 2021, which is predicted to be another difficult year.
“We were able to withstand difficult market conditions and grow our market share thanks to greater flexibility and foresight in our business procedures,” said Vikram Pawah, president of BMW Group India.
|BMW CAR SALES|
|Year||BMW (in units)||Mini (in units)||BMW Group (combined) (in units)|
|2017||9,379 (+25%)||421 (+17%)||9,800 (+25%)|
|2018||10,405 (+11%)||700 (+66%)||11,105 (+13%)|
|2019||9,000 (-14%)||641 (-8%)||9,641 (-13%)|
|2020||6,092 (-32%)||512 (-20%)||6,604 (-32%)|
|2021||8,236 (+35%)||640 (+25%)||8,876 (+34%)|
In 2021, popular BMW and Mini vehicles will be available
Locally manufactured SUVs such as the X1, X3, and X5 accounted for 40% of BMW India’s sales in 2021. According to the corporation, the 3 Series and 5 Series remained “strong contributors” in the sedan segment, without giving the details.
The 3 Series M340i xDrive, 3 Series Gran Limousine, 5 Series facelift, 6 Series GT facelift, and M5 Competition facelift were all debuted in our market in 2021. It even entered the luxury EV market last year with the BMW iX. It also reshuffled the model variation lineups for the 2 Series Gran Coupe, 3 Series Gran Limousine, X1 and X7 M50d, as well as introducing special edition trims.
According to Mini, a locally produced Countryman accounted for one out of every two cars sold in India last year. Each of the Mini Hatch and Convertible variants accounted for 18% of total sales.
In India, BMW Motorrad has had its finest year ever
BMW Motorrad, which made its debut in India in 2017, had its best-ever sales year last year. In 2021, it sold 5,191 copies, more than doubling the previous year’s total. According to the company, this is the “largest ever sale by a luxury motorcycle manufacturer” in the country. The BMW G 310 R and G 310 GS were the most popular models, with over 90% of BMW Motorrad sales. According to BMW, other popular models include the BMW S 1000 RR, BMW R 1250 GS / GSA, BMW F 900 R / XR, BMW R 18, and the BMW C 400 GT scooter.
|BMW TWO-WHEELER SALES|
|Year||BMW Motorrad (in units)|